Dr. Praveen Jacob

An agriculturist, naturopath, educator, scientist and inspiring visionary, Dr. Praveen began his career in nutraceuticals in his early 30’s. A rude awakening in the form of being diagnosed a diabetic at an absurdly young age was the turning point for Dr. Praveen. His genetic predisposition to diabetes persuaded him to begin what is now a long journey of research into genetic predisposition/susceptibility to diseases.

He studied natural ways of healing in order to treat his own condition and found how nutritional imbalance influences gene expression. After successfully reversing his own condition, he went on to further his studies in the United States. Dr.  Praveen returned to India in 2009, bringing back with him priceless research on lipidology and Omega 3 fatty acids.  

His academic profiles include Adjuvant Professor, Research Department, KS Hegde Medical Academy, Mangalore and Visiting Consultant, SDM Ayurveda Medical College, Bangalore. In his attempt to share and further his knowledge, he speaks extensively on subjects like human evolution, evolution of dietary habits, human DNA and his favourite, fatty acid metabolism.  

He has conducted seminars and training programs for the Ministry of AYUSH and Indian Medical Association. He is a keynote speaker in forums like Cardiovascular Society of India, Paediatric Association of India, The Federation of Obstetric and Gynaecological Societies of India, etc.  

Dr. Praveen manages a 75-bed hospital in Haveri, where the treatment protocol follows the principles of natural healing. This includes extensive use of natural and herbal supplements to treat patients. He is also the Managing Trustee of Prithvi Charitable Trust, Kerala. His work often has the recognition and collaboration of  high profile organisations like Ministry of AYUSH, Government of Karnataka, Indian Diabetic Association, Rotary Club, Lions Club, etc. 

With his trusted and carefully handpicked team, he participates regularly in crucial rural cohort studies. All this experience and research based on real life wisdom, science and clinical studies is distilled by him and his team into the Keona Naturals range of high efficacy nutraceuticals.